ABOUT TEA

Who is TEA

TEA Trends Explorers it’s a Research and Consultancy laboratory specialized in the discovery of new trends and emerging consumer behaviours. Its goal is to ultimately advise business’ innovation sectors.
Born in 2005, TEA immediately started to develop, through what some would call “unconventional methodologies”, innovative cool hunting activities and researches focused on aesthetic-cultural trends and consumer behaviours.
TEA is a Research Manifacture©, a laboratory operated by professionals, researchers and cool hunters, whose work is to look for, discover and elaborate the population’s key trends with regards to tastes and habits.
TEA’s strength relies on its capacity to describe the market landscape in which a business will be operating with several years of anticipation.

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THE METHOD
EXTRACTING CONSUMER AESTHETICS AND CULTURE

Taking into consideration the enormous pool of information that determine the stand that consumers take with respect to upcoming aesthetic and cultural values, TEA professionally extracts those that guide consumers’ choices and behaviours.
Since twenty years, the company has been working with a unique methodology that combines Cultural Profiling and Conjoint Analisys.

RESEARCH AREAS
GATHER INFORMATION ON THE FUTURE

  • Art
  • Web
  • TV
  • Design
  • Food
  • Banking
  • Retail
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about DomenicoFucigna TEA

DOMENICO FUCIGNA
RESEARCH MANAGER

Domenico is an innovation expert and the creator of a new research and representation method for future business scenarios.
He works with large businesses operating in TV, Banking, GDO, Technology, etc. He holds seminars for Masters and Specialization Courses and attends as a speaker to conventions, round tables, and business’ think thanks. He has been working with RAI for over 14 years and is the author of “TV Next Entertainment – Scenario delle tendenze internazionali TV” – Rai Eri. He is a consultant for the formation and the Web TV of IntesaSanpaolo. He is also the author of numerous books and articles.