The 19th edition of Scenariotea® on emerging trends.
The Scenario is used by the innovation, communication and research teams & development of major Italian companies.
The Scenario WEB site
The 10 trends of the Scenario are summarised and presented through a Web site dedicated to access with multimedia content.
For each trend it offers a collection of links to the most interesting sources and case histories.
An online, updated and resource -rich operating toolfor:
- Check the stylistic consistency of new products and new messages at any time
- Directly use the collection of materials (over 1000 images, 40 case histories, 40 infographics, 40 music tracks, 80 videoclips and more than 100 links)
- Gather insights through new concepts and new keywords
- Deepen the case histories
the TEA Scenario describes 10 trends, which tell the transformations in place in the main dimensions of living. Trends describe social changes, emerging phenomena, the new sensitivities of the population and translate them into tools for innovation:
- What are the nascent needs and needs
- What are the new keywords
- What is the strongest imaginary
- Where are the new niches
- What are the new markets and the most promising opportunities
- What are the content, graphics and colors that most engage new consumers
The TEA® Scenario is a metasearch, which summarizes and finds a synthesis among the best researches carried out by universities, study centres, international companies on topics such as New technologies, economics, science; The best thought production on Anthropological and social phenomena and the best production of imaginary in art and creative production.