“Future vs Future” is the title of the TEA Scenario in its 19th year and used by the innovation, communication and research teams & development of major Italian companies.
Trends describe social changes, emerging phenomena, the new sensibilities of the people of the future and translate them into tools for innovation:
- What are the nascent needs and needs
- What are the new keywords
- What is the strongest imaginary
- Where are the new niches
- What are the new markets and the most promising opportunities
- What are the content, graphics and colors that most engage new consumers
Every product, good of consumption or communication, consists in a particular configuration of visual, tactile, functional and valorials/narrative elements.
The aim is to derive a repertoire of instruments that can be used in the design and development of new consumer and communication goods.
The TEA® Scenario is a metasearch, which summarizes and finds a synthesis among the best researches carried out by universities, study centres, international companies on topics such as New technologies, economics, science; The best thought production on Anthropological and social phenomena and the best production of imaginary in art and creative production.